Marketing your MATs

Marketing your MATs
by Neil Bason

In an increasingly competitive educational landscape, the facilities your schools offer play a crucial role in attracting students, staff, and community engagement. 

Marketing is equally vital in showcasing the quality of your academic establishment, and in terms of options and versatility, there has never been a better time to explore new avenues of promotion.

Thanks to the continuing march of technology, it is now possible to open your doors to prospective students and families 24 hours a day. When coupled with professional photography and expert videography, the opportunities to let your school do the talking long before that first physical visit are not to be missed.

The 360 video

First impressions count, and your facilities highlight a tangible representation of your MAT’s investment in education. The 360 video allows prospective families to explore and tour the school from the comfort of their own home. For the school it offers a first chance to show off that investment, whether it’s impressive sports facilities, state-of-the-art science labs, or modern learning environments that tap into sustainability and mindfulness.

Effectively marketing these spaces can:

Attract New Students and Families: Parents want the best for their children, and showing off your facilities helps demonstrate your commitment to providing a top-quality education.

Enhance Recruitment: High-caliber staff are drawn to schools that offer excellent teaching environments. Marketing your facilities can boost your employer brand.

Boost Community Engagement: Highlighting the quality and versatility of your facilities fosters pride and engagement within the local community.

Design Compelling Print Marketing Materials

Brochures and intuitive website design remain essential tools for reaching potential students and staff. These tools offer the chance to tell your story, share your ethos and celebrate your schools spirit. 

  • Prospectus Design: Include beautiful images of your school’s interiors and exteriors in your prospectus to attract prospective parents and students. Highlight your unique facilities, like dedicated art studios or innovative outdoor classrooms, to give them a glimpse into the quality of education your MAT provides.

  • Web Design: Create an inutuitive user-friendly experience that shines a light on your schools present, history and future. Share the stories that set you apart and celebrate student and staff achievement. 

  • Eye-catching, educational wall art: Bring new life to corridors and areas with bold, colourful wall art that not only brightens spaces, but also carries tailored educational and learning information to spark students imaginations and open healthy classroom debate.

How We Can Help You

At Tempest Photography we specialise in capturing those elements that make your MAT special. Our professional photographers know how to highlight the best aspects of your school grounds and interiors, and our sister company, Jolt Media, are experts in the field of videography, web design, wall art and prospectus design, ensuring that your schools can shine around the clock.

If you’d like to learn more about how we can help with your photography and marketing needs, please don’t hesitate to reach out!

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